{"id":700,"date":"2010-01-22T12:07:42","date_gmt":"2010-01-22T11:07:42","guid":{"rendered":"http:\/\/www.luisan.net\/blog\/?p=700"},"modified":"2017-01-21T21:53:08","modified_gmt":"2017-01-21T20:53:08","slug":"peugeot-renueva-su-identidad-visual","status":"publish","type":"post","link":"https:\/\/www.luisan.net\/blog\/identidad-corporativa\/peugeot-renueva-su-identidad-visual","title":{"rendered":"Peugeot renueva su identidad visual"},"content":{"rendered":"

La marca francesa de autom\u00f3viles Peugeot acaba de cumplir 200 a\u00f1os (en sus inicios no hac\u00edan autom\u00f3viles) y \u00abpara celebrarlo\u00bb acaba de renovar su imagen, ha modernizado su identidad visual, incluyendo por supuesto el logotipo, el s\u00edmbolo del le\u00f3n y adem\u00e1s han incorporado un lema o eslogan \u201cMotion & Emotion\u201d.<\/p>\n

\"\"<\/a>
\nEl logotipo nuevo (entendido como la marca completa, la suma de logotipo y s\u00edmbolo) sin duda est\u00e1 en sinton\u00eda con las tendencias m\u00e1s actuales en cuanto a dise\u00f1o de marcas, es mucho m\u00e1s elegante al tratarse de una tipograf\u00eda m\u00e1s delgada, el color azul es un poco m\u00e1s oscuro y le aporta tambi\u00e9n mayor elegancia y prestigio que el anterior color azul que utilizaban.<\/p>\n

En cuanto al s\u00edmbolo del le\u00f3n, se puede apreciar tambi\u00e9n un mayor cuidado en las formas y una mayor elegancia en la pose del animal, elegancia por tanto es un adjetivo que sin duda sirve perfectamente para definir este restyling que se ha hecho de la marca Peugeot.<\/p>\n

Sobre el le\u00f3n podemos decir que toma una actitud m\u00e1s positiva al estar m\u00e1s inclinado hacia adelante, se muestra m\u00e1s amigable pero sin perder el respeto que se merece, antes parec\u00eda que estaba a la defensiva o preparado para el ataque en una posici\u00f3n m\u00e1s agresiva, ten\u00eda incluso la lengua fuera, ahora a recogido su lengua, no es tan agresivo, sus movimientos son m\u00e1s coordinados y su anatom\u00eda es m\u00e1s proporcionada y palpable, por tanto m\u00e1s din\u00e1mica y humana, sus formas se han suavizado, no son tan angulosas y denota m\u00e1s estabilidad al tener los dos pies apoyados en el suelo.<\/p>\n

En cuanto al eslogan \u201cMotion & Emotion\u201d, aunque los dos conceptos son muy acertados su dise\u00f1o espec\u00edfico y su integraci\u00f3n con el resto de la marca, es decir con el logotipo y s\u00edmbolo no funciona del todo bien, la idea de hacer las letras din\u00e1micas en principio no es mala pero el resultado est\u00e9tico no es muy acertado y el recurso utilizado de escalado alterno de las letras y la elecci\u00f3n del color tampoco.<\/p>\n

A continuaci\u00f3n mostramos la imagen del logo anterior y del nuevo (sin el lema) para que pod\u00e1is comparar y despu\u00e9s una breve historia de la identidad visual de la marca.<\/p>\n

\"\"<\/a><\/p>\n

–<\/p>\n

–<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La marca francesa de autom\u00f3viles Peugeot acaba de cumplir 200 a\u00f1os (en sus inicios no hac\u00edan autom\u00f3viles) y \u00abpara celebrarlo\u00bb acaba de renovar su imagen, ha modernizado su identidad visual, incluyendo por supuesto el logotipo, el s\u00edmbolo del le\u00f3n y adem\u00e1s han incorporado un lema o eslogan \u201cMotion & Emotion\u201d. El logotipo nuevo (entendido como la marca completa, la suma […]<\/p>\n","protected":false},"author":1,"featured_media":2647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,119,17,16,47],"class_list":["post-700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidad-corporativa","tag-branding","tag-identidad-corporativa","tag-imagen-corporativa","tag-logotipos","tag-marcas"],"yoast_head":"\nPeugeot renueva su identidad visual<\/title>\n<meta name=\"description\" content=\"Restyling de la marca Peugeot que renueva su logotipo e identidad visual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luisan.net\/blog\/identidad-corporativa\/peugeot-renueva-su-identidad-visual\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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