{"id":2219,"date":"2014-06-20T16:39:17","date_gmt":"2014-06-20T14:39:17","guid":{"rendered":"http:\/\/www.luisan.net\/blog\/?p=2219"},"modified":"2020-09-09T17:49:47","modified_gmt":"2020-09-09T15:49:47","slug":"naming-imagen-corporativa-niptia","status":"publish","type":"post","link":"https:\/\/www.luisan.net\/blog\/diseno-grafico\/naming-imagen-corporativa-niptia","title":{"rendered":"Naming imagen corporativa Niptia"},"content":{"rendered":"

Niptia es el nombre que hemos creado para una startup tecnol\u00f3gica (naming<\/a>), tambi\u00e9n hemos dise\u00f1ado su imagen corporativa<\/a>\u00a0(logotipo<\/a>), se trata de una plataforma online de recomendaciones de productos.<\/p>\n

\u00abNip\u00bb en ingl\u00e9s significa un pellizquito, un mordisquito y la inclusi\u00f3n en nuestro nombre de esta palabra tendr\u00eda relaci\u00f3n con el \u00abpellizco\u00bb que te puedes llevar o ganar como usuario de la plataforma online de recomendaciones de productos. Niptia es tambi\u00e9n un punto de encuentro entre personas que desean vender productos \u00a0y personas que pueden ayudar a vender cosas, se trata pues de una marca que se desarrolla dentro del \u00e1mbito tecnol\u00f3gico con el comercio como principal objetivo o instrumento de operaciones. El car\u00e1cter tecnol\u00f3gico de la marca tiene su traslaci\u00f3n en la identidad visual que hemos dise\u00f1ado en el color rojo potente que hemos escogido como color de base al que hemos a\u00f1adido un suave degradado que aporta dinamismo y estrategia, rompiendo con \u00a0la inmovilidad y previsibilidad de los colores planos. La tipograf\u00eda ha sido escogida especialmente fina y sinuosa para dibujar una forma particular, se trata de la tipograf\u00eda Lemur que no obstante ha sido modificada.<\/p>\n

Para completar el conjunto hemos introducido el casco de Hermes, el dios del comercio, muy apropiado para un negocio como el de nuestro cliente,\u00a0utilizamos el casco como s\u00edmbolo\u00a0integr\u00e1ndose en el conjunto visual de una manera elegante y natural dando origen a una forma gr\u00e1ficamente muy particular\u00a0y compacta y a una marca\u00a0fuerte y reconocible.<\/p>\n

\"logo-niptia\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Niptia es el nombre que hemos creado para una startup tecnol\u00f3gica (naming), tambi\u00e9n hemos dise\u00f1ado su imagen corporativa\u00a0(logotipo), se trata de una plataforma online de recomendaciones de productos. \u00abNip\u00bb en ingl\u00e9s significa un pellizquito, un mordisquito y la inclusi\u00f3n en nuestro nombre de esta palabra tendr\u00eda relaci\u00f3n con el \u00abpellizco\u00bb que te puedes llevar o ganar como usuario de la […]<\/p>\n","protected":false},"author":1,"featured_media":2548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[72,60,117,17,16,47,44],"class_list":["post-2219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","category-identidad-corporativa","tag-branding","tag-creatividad","tag-diseno-grafico","tag-imagen-corporativa","tag-logotipos","tag-marcas","tag-naming"],"yoast_head":"\nNaming 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