{"id":2194,"date":"2014-06-06T13:20:04","date_gmt":"2014-06-06T11:20:04","guid":{"rendered":"http:\/\/www.luisan.net\/blog\/?p=2194"},"modified":"2017-01-21T21:52:55","modified_gmt":"2017-01-21T20:52:55","slug":"publicidad-branding-marketing-online-seo-sem","status":"publish","type":"post","link":"https:\/\/www.luisan.net\/blog\/identidad-corporativa\/publicidad-branding-marketing-online-seo-sem","title":{"rendered":"Publicidad, Branding y marketing online."},"content":{"rendered":"<p>Ahora queremos vender en la web<img decoding=\"async\" class=\"alignleft wp-image-2196 size-full\" src=\"http:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2014\/06\/Branding.jpg\" alt=\"Branding\" width=\"235\" height=\"176\" \/>, lo que ha revelado la importancia de la publicidad online. Este tipo de publicidad emplea sus propios tipos de medida que nos permitan cuantificar qu\u00e9 est\u00e1 pasando con nuestras campa\u00f1as online en cuanto a coste, beneficios y alcance.<\/p>\n<p>Adaptarse a esta realidad ha llevado a los anunciantes a mostrar una oferta variada que se adecue a todo tipo de p\u00fablico. Los indicadores m\u00e1s conocidos hoy son CPA (coste impl\u00edcito a una acci\u00f3n), CPC (coste que tiene cada click que se hace en un anuncio) y <a href=\"http:\/\/es.wikipedia.org\/wiki\/Cost_per_mille\" target=\"_blank\">CPM <\/a>(coste por cada mil impresiones de anuncio) siendo este \u00faltimo el que mantiene su hegemon\u00eda respecto al CPC que le sigue de cerca.<!--more--><\/p>\n<p>En los \u00faltimo tiempos Google ha lanzado una nueva iniciativa denominada eCPM que es un modelo mixto de los que hasta ahora eran los reyes (CPC y CPM). Consiste en aplicar un coste que tenga en cuenta el beneficio que el anunciante saca por el anuncio con las impresiones que ha tenido. Antes por diversos motivos las publicidades ten\u00edan muy pocos clics y de esta manera Google garantiza que los anuncios atraigan clics que hagan que las campa\u00f1as sean rentables.<\/p>\n<p>Pero el \u00e9xito de la campa\u00f1a depende de varios factores uno de ellos en la correcta gesti\u00f3n de las publicidades, pasemos al siguiente nivel : La creatividad, el dise\u00f1o, imagen\u2026 es decir <a href=\"http:\/\/es.wikipedia.org\/wiki\/Branding\" target=\"_blank\">Branding<\/a>.<\/p>\n<p>\u00bfNo es extra\u00f1o que los anunciantes inviertan un presupuesto importante en anuncios sin prestar atenci\u00f3n a lo que dice y transmite su marca?<\/p>\n<p>Por incomprensible que parezca el <a title=\"Branding\" href=\"http:\/\/www.luisan.net\/identidad-corporativa\/branding.html\">Branding<\/a> en la publicidad online hace que nuestros productos sean m\u00e1s atractivos para los usuarios aumentando su intenci\u00f3n de compra. La publicidad online defiende que el Branding carece de valor como indicador relacionado con la conversi\u00f3n del anuncio ya sea a trav\u00e9s de clics, impresiones, leads \u2026 No obstante en la publicidad desde la m\u00e1s tradicional a la m\u00e1s puntera la imagen de la marca es imprescindible sin necesidad de hacer clic en ella, el Branding es un valor seguro desde que la simple exposici\u00f3n continua de una marca ya genera un impacto positivo. Las marcas siempre ganan, vendan o no vendan.<\/p>\n<h2>\u00a0\u00bfDebemos prescindir del Branding?, No<\/h2>\n<p>Cada vez m\u00e1s marcas invierten en Branding online que por la esencia del medio web genera persistencia en el recuerdo que el usuario tiene de nuestra marca. Esto lo complementa con publicidad online tipo CPC o CPM para sacar el m\u00e1ximo partido de su marca sin incurrir en los costes m\u00e1s elevados de una exposici\u00f3n directa de la marca.<\/p>\n<p>Uniendo publicidad online y Branding nuestra marca ganar\u00e1 seguro y acompa\u00f1ando a la marca nuestros productos y negocio. En <span style=\"color: #81745c;\">Luisannet Arte y Tecnolog\u00eda<\/span>\u00a0podemos ayudarte <a href=\"http:\/\/www.luisan.net\/estudio-de-diseno\/contacto\/\" target=\"_blank\">cons\u00faltanos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahora queremos vender en la web, lo que ha revelado la importancia de la publicidad online. Este tipo de publicidad emplea sus propios tipos de medida que nos permitan cuantificar qu\u00e9 est\u00e1 pasando con nuestras campa\u00f1as online en cuanto a coste, beneficios y alcance. Adaptarse a esta realidad ha llevado a los anunciantes a mostrar una oferta variada que se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,76],"tags":[72,37,41,122,123],"class_list":["post-2194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidad-corporativa","category-marketing","tag-branding","tag-marketing-digital","tag-marketing-online","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad,Branding y marketing online.<\/title>\n<meta name=\"description\" content=\"Publicidad,Branding y marketing online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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