{"id":1966,"date":"2013-03-01T13:39:28","date_gmt":"2013-03-01T12:39:28","guid":{"rendered":"http:\/\/www.luisan.net\/blog\/?p=1966"},"modified":"2020-09-09T22:40:58","modified_gmt":"2020-09-09T20:40:58","slug":"diseno-de-logotipo-anilan","status":"publish","type":"post","link":"https:\/\/www.luisan.net\/blog\/identidad-corporativa\/diseno-de-logotipo-anilan","title":{"rendered":"Dise\u00f1o de logotipo ANIL\u00c1N"},"content":{"rendered":"<p>El dise\u00f1o del logotipo de ANIL\u00c1N fue un reto para nosotros pues deb\u00eda de transmitir de manera clara los valores de innovaci\u00f3n, modernidad y adaptaci\u00f3n al cambio que toda compa\u00f1\u00eda de marketing cuyo h\u00e1bitat natural es el medio digital, debe reflejar. La marca y nuestro logotipo, debe destacar en un entorno muy competitivo donde todo est\u00e1 en constante revisi\u00f3n y mejora.<!--more--><\/p>\n<p>En el logotipo de ANIL\u00c1N se buscaba una imagen que significara una apuesta clara por las nuevas ideas y las nuevas maneras de trabajar colaborativas y transversales, algo nuevo, sutil, elegante y evocador que no obstante dejase huella en el espectador desde el primer momento en que entre en contacto con ANIL\u00c1N.<\/p>\n<p>El logotipo tiene conceptos diferenciados, por medio del fluido multicolor expresamos el cambio y la innovaci\u00f3n y los colores frescos y juveniles confieren al conjunto expresividad y vitalidad al mismo tiempo que el color negro de las letras aportan un grado de estabilidad y hacen del nombre que tambi\u00e9n creamos en nuestro estudio (ver secci\u00f3n de <a title=\"Naming\" href=\"http:\/\/www.luisan.net\/identidad-corporativa\/naming.html\" target=\"_blank\" rel=\"noopener noreferrer\">Naming<\/a>) una referencia o apoyo fundamental en contraste con la volatilidad que le rodea.<\/p>\n<p>El logotipo en su conjunto representa un c\u00f3digo visual \u00fanico y muy flexible que facilita el posterior desarrollo de una gran variedad de piezas de comunicaci\u00f3n que ser\u00e1n f\u00e1cilmente reconocibles por su fuerte personalidad, originalidad y estilo diferenciado.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-1968\" src=\"http:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2013\/03\/logo-anilan.jpg\" alt=\"logo-anilan\" width=\"484\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>M\u00e1s informaci\u00f3n en nuestra secci\u00f3n de <a title=\"Dise\u00f1o de logotipos\" href=\"http:\/\/www.luisan.net\/identidad-corporativa\/diseno-logotipos.html\" target=\"_blank\" rel=\"noopener noreferrer\">dise\u00f1o de logotipos<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o del logotipo de ANIL\u00c1N fue un reto para nosotros pues deb\u00eda de transmitir de manera clara los valores de innovaci\u00f3n, modernidad y adaptaci\u00f3n al cambio que toda compa\u00f1\u00eda de marketing cuyo h\u00e1bitat natural es el medio digital, debe reflejar. La marca y nuestro logotipo, debe destacar en un entorno muy competitivo donde todo est\u00e1 en constante revisi\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,28,119,17,16,44],"class_list":["post-1966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidad-corporativa","tag-branding","tag-desarrollo-de-identidad-corporativa","tag-identidad-corporativa","tag-imagen-corporativa","tag-logotipos","tag-naming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dise\u00f1o de logotipo ANIL\u00c1N<\/title>\n<meta name=\"description\" content=\"Explicaci\u00f3n del dise\u00f1o de logotipo ANIL\u00c1N que hemos creado en nuestro estudio de dise\u00f1o Luisannet Arte y 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