{"id":1850,"date":"2012-08-04T20:10:58","date_gmt":"2012-08-04T18:10:58","guid":{"rendered":"http:\/\/www.luisan.net\/blog\/?p=1850"},"modified":"2020-09-09T23:14:37","modified_gmt":"2020-09-09T21:14:37","slug":"petdwell-nuevo-logotipo-creado-en-luisannet","status":"publish","type":"post","link":"https:\/\/www.luisan.net\/blog\/identidad-corporativa\/petdwell-nuevo-logotipo-creado-en-luisannet","title":{"rendered":"PetDwell, nuevo logotipo creado por LN Creatividad"},"content":{"rendered":"<p><a href=\"http:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2012\/08\/diseno-logotipos-petdwell.gif\"><img decoding=\"async\" class=\"alignleft wp-image-1854 size-medium\" title=\"Dise\u00f1o de logotipos, creaci\u00f3n del logo PetDwell\" src=\"http:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2012\/08\/diseno-logotipos-petdwell-300x207.gif\" alt=\"Dise\u00f1o de logotipos, creaci\u00f3n del logo PetDwell\" width=\"300\" height=\"207\" srcset=\"https:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2012\/08\/diseno-logotipos-petdwell-300x207.gif 300w, https:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2012\/08\/diseno-logotipos-petdwell.gif 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>PetDwell, un nuevo concepto para mascotas urbanas.<\/p>\n<p>El <a title=\"Logotipo\" href=\"http:\/\/www.luisan.net\/identidad-corporativa\/diseno-logotipos.html\" target=\"_blank\" rel=\"noopener noreferrer\">logotipo <\/a>de PetDwel\u00a0deb\u00eda reflejar o hacer referencia a lo que indica el nombre, \u00abMascotas\u00bb y \u201cHabitar\u00bb. El Logotipo ten\u00eda que llamar la atenci\u00f3n, generar curiosidad y no dar lugar a indiferencia.<\/p>\n<p>La actividad comercial de la empresa PetDwell para la cual se hizo el proyecto de logotipo, se centra en 3 \u00e1mbitos.<!--more--><\/p>\n<p>El primer \u00e1mbito es el dise\u00f1o, fabricaci\u00f3n y venta de productos relacionados con las mascotas urbanas, concretamente perros y gatos. Se tiene previsto lanzar al mercado una serie de accesorios destinados a perros y gatos que habitan con sus due\u00f1os en el interior de las viviendas.<\/p>\n<p>El segundo \u00e1mbito es la representaci\u00f3n y comercializaci\u00f3n en Espa\u00f1a de marcas extranjeras que desarrollan productos y accesorios innovadores para mascotas.<\/p>\n<p>El tercer \u00e1mbito es la fabricaci\u00f3n de \u201ccasas\u201d especiales para perros y gatos que se integren sin problemas en la vivienda de los due\u00f1os.<\/p>\n<p>El Logotipo de PetDwell deber\u00eda de ser lo suficientemente atractivo y descriptivo como para que el p\u00fablico relacionase desde el mismo instante en el que lo viera los productos que comercializa la empresa con su identidad visual, los atributos de marca que ten\u00eda que reflejar son Alegre, Urbano, Vers\u00e1til, \u00datil, Resistente, Ecol\u00f3gico, C\u00f3modo, Econ\u00f3mico, Rompedor, Limpio, Sencillo y Funcional.<\/p>\n<p>El Objetivo era dotar a la empresa PetDwell de una imagen con fuerte personalidad, que se pudiera identificar de una manera clara y original. Para ello se decidi\u00f3 crear un sistema gr\u00e1fico basado en ilustraciones especialmente creadas para la marca que reflejaran sus valores de una manera simp\u00e1tica y divertida. La paleta crom\u00e1tica escogida, azul, naranja ocre, marr\u00f3n y rosa y la tipograf\u00eda seleccionada refuerzan esta intenci\u00f3n.<\/p>\n<p>El Logotipo ser\u00e1 el primer paso de un proyecto de <a title=\"Branding\" href=\"http:\/\/www.luisan.net\/identidad-corporativa\/branding.html\" target=\"_blank\" rel=\"noopener noreferrer\">branding<\/a> global o de desarrollo de <a title=\"Identidad Corporativa\" href=\"http:\/\/www.luisan.net\/identidad-corporativa\/identidad-corporativa.html\" target=\"_blank\" rel=\"noopener noreferrer\">identidad corporativa<\/a>.<\/p>\n<p>M\u00e1s informaci\u00f3n en nuestra secci\u00f3n de <a title=\"Dise\u00f1o de logotipos\" href=\"http:\/\/www.luisan.net\/identidad-corporativa\/diseno-logotipos.html\" target=\"_blank\" rel=\"noopener noreferrer\">dise\u00f1o de logotipos<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe class=\"fusion-hidden\" data-privacy-type=\"facebook\" src=\"\" style=\"overflow: hidden; width: 450px; height: 40px;\" data-privacy-src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http:\/\/www.luisan.net\/blog\/identidad-corporativa\/petdwell-nuevo-logotipo-creado-en-luisannet&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=40\" width=\"320\" height=\"240\" frameborder=\"0\" scrolling=\"no\"><\/iframe><div class=\"fusion-privacy-placeholder\" style=\"width:320px; height:240px;\" data-privacy-type=\"facebook\"><div class=\"fusion-privacy-placeholder-content\"><div class=\"fusion-privacy-label\">Por razones de privacidad Facebook necesita tu permiso para cargarse.<\/div><a href=\"\" data-privacy-type=\"facebook\" class=\"fusion-button button-default fusion-button-default-size button fusion-privacy-consent\">I Accept<\/a><\/div><\/div><\/p>\n<p><a class=\"twitter-share-button\" href=\"http:\/\/twitter.com\/share\" data-text=\"PetDwell nuevo logotipo creado en Luisannet\" data-count=\"horizontal\" data-via=\"luisannet\" data-lang=\"es\">Tweet<\/a><script src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PetDwell, un nuevo concepto para mascotas urbanas. El logotipo de PetDwel\u00a0deb\u00eda reflejar o hacer referencia a lo que indica el nombre, \u00abMascotas\u00bb y \u201cHabitar\u00bb. El Logotipo ten\u00eda que llamar la atenci\u00f3n, generar curiosidad y no dar lugar a indiferencia. La actividad comercial de la empresa PetDwell para la cual se hizo el proyecto de logotipo, se centra en 3 \u00e1mbitos.<\/p>\n","protected":false},"author":1,"featured_media":2590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,36,60,119,121,17,16],"class_list":["post-1850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidad-corporativa","tag-branding","tag-character-design","tag-creatividad","tag-identidad-corporativa","tag-ilustracion","tag-imagen-corporativa","tag-logotipos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PetDwell, nuevo logotipo creado en Luisannet<\/title>\n<meta name=\"description\" content=\"PetDwell, es el nuevo logotipo que hemos creado en Luisannet Arte y Tecnolog\u00eda, es un logo hecho con ilustraci\u00f3n\" 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