{"id":1048,"date":"2010-07-06T14:14:01","date_gmt":"2010-07-06T12:14:01","guid":{"rendered":"http:\/\/www.luisan.net\/blog\/?p=1048"},"modified":"2017-10-07T18:32:28","modified_gmt":"2017-10-07T16:32:28","slug":"nation-branding-at-expo-2010-shanghai","status":"publish","type":"post","link":"https:\/\/www.luisan.net\/blog\/identidad-corporativa\/nation-branding-at-expo-2010-shanghai","title":{"rendered":"Nation Branding at Expo 2010 Shanghai"},"content":{"rendered":"<p>Uno de los atractivos del pabell\u00f3n espa\u00f1ol de la Expo de Shanghai creado por la arquitecta nacida en Mil\u00e1n Benedetta Tagliabue (<a href=\"http:\/\/www.mirallestagliabue.com\" target=\"_blank\">www.mirallestagliabue.com<\/a>) es el beb\u00e9 gigante al que han llamado Miguel\u00edn, mide unos seis metros y medio de altura, su cara est\u00e1 animada, abre la boca, sonr\u00ede&#8230; Se trata de una instalaci\u00f3n audiovisual que cuenta la historia de Espa\u00f1a con proyecciones sobre algunos de los rasgos culturales e hist\u00f3ricos m\u00e1s distintivos del pa\u00eds y al mismo tiempo muestra las propuestas espa\u00f1olas para mejorar las ciudades, reciclaje, energ\u00edas limpias, valores como la solidaridad, la  educaci\u00f3n, etc. La instalaci\u00f3n est\u00e1 dise\u00f1ada por Isabel Coixet.<\/p>\n<p>V\u00eddeo sobre la instalaci\u00f3n del beb\u00e9 en el pabell\u00f3n espa\u00f1ol en Expo de Shanghai:<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"600\" height=\"360\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/J4z4vZicLls&amp;hl=es_ES&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p><a href=\"http:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2010\/07\/bebe-miguelin-pabellon-espana-expo-shanghai.jpg\"><img decoding=\"async\" class=\"size-full wp-image-1060 alignleft\" title=\"bebe-miguelin-pabellon-espana-expo-shanghai\" src=\"http:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2010\/07\/bebe-miguelin-pabellon-espana-expo-shanghai.jpg\" alt=\"\" width=\"600\" height=\"319\" srcset=\"https:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2010\/07\/bebe-miguelin-pabellon-espana-expo-shanghai-300x159.jpg 300w, https:\/\/www.luisan.net\/blog\/wp-content\/uploads\/2010\/07\/bebe-miguelin-pabellon-espana-expo-shanghai.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Las exposiciones universales se han convertido hoy en d\u00eda en un extraordinario instrumento de las diplomacias de los pa\u00edses para proyectar la mejor imagen de los mismos, se trata de una herramienta de una importancia estrat\u00e9gica primordial para hacer branding, estrategia de marca de pa\u00edses en este caso.<\/p>\n<p>El director de comunicaci\u00f3n del pabell\u00f3n espa\u00f1ol Pedro Molina comenta sobre la idea que ha querido Espa\u00f1a transmitir en este evento \u00abDe la ciudad de nuestros padres a la ciudad de nuestros hijos\u00bb.<\/p>\n<p>M\u00e1s informaci\u00f3n sobre identidad corporativa y sobre branding de pa\u00edses en: <a href=\"http:\/\/uscpublicdiplomacy.org\/\" target=\"_blank\">www.uscpublicdiplomacy.org<\/a><\/p>\n<p>La p\u00e1gina web del pabell\u00f3n de Espa\u00f1a en la Expo ya no est\u00e1 operativa.<\/p>\n<p><iframe class=\"fusion-hidden\" data-privacy-type=\"facebook\" src=\"\" data-privacy-src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fwww.luisan.net%2Fblog%2Fidentidad-corporativa%2Fnation-branding-at-expo-2010-shanghai&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=80\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:450px; height:80px;\" allowTransparency=\"true\"><\/iframe><div class=\"fusion-privacy-placeholder\"  data-privacy-type=\"facebook\"><div class=\"fusion-privacy-placeholder-content\"><div class=\"fusion-privacy-label\">Por razones de privacidad Facebook necesita tu permiso para cargarse.<\/div><a href=\"\" data-privacy-type=\"facebook\" class=\"fusion-button button-default fusion-button-default-size button fusion-privacy-consent\">I Accept<\/a><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los atractivos del pabell\u00f3n espa\u00f1ol de la Expo de Shanghai creado por la arquitecta nacida en Mil\u00e1n Benedetta Tagliabue (www.mirallestagliabue.com) es el beb\u00e9 gigante al que han llamado Miguel\u00edn, mide unos seis metros y medio de altura, su cara est\u00e1 animada, abre la boca, sonr\u00ede&#8230; Se trata de una instalaci\u00f3n audiovisual que cuenta la historia de Espa\u00f1a con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[15,72,28,21,19,20,48,120,45],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidad-corporativa","category-multimedia","tag-arte-digital","tag-branding","tag-desarrollo-de-identidad-corporativa","tag-eventos","tag-exposiciones","tag-imagen-institucional","tag-instalaciones","tag-multimedia","tag-sedes-corporativas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nation Branding at Expo 2010 Shanghai<\/title>\n<meta name=\"description\" content=\"Nation Branding at Expo 2010 Shanghai\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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